Hoxton-wide Identity and Wayfinding Strategy

Overview

This project brings together a series of identity and wayfinding improvements that will help create a clearer, more connected and recognisable Hoxton.

Rather than delivering a single physical improvement, the Hoxton-wide Identity and Wayfinding Strategy provides a coordinated framework for how signage, interpretation, naming and visual identity can work together across the neighbourhood.

What is happening

We are developing a long-term strategy that will guide how identity and wayfinding are delivered across Hoxton.

The strategy will establish a consistent approach to signage, neighbourhood identity, interpretation, naming and visual design, helping people move more easily between streets, estates, parks, markets and other key destinations.

Rather than treating each improvement as a separate project, the strategy ensures that new signs, maps, public artwork and interpretation work together to create a more coherent experience across the neighbourhood.

It also provides a framework for future projects, helping ensure that investment across Hoxton contributes towards a shared identity and stronger sense of place.

How this project responds

This strategy responds by providing a coordinated approach to identity and wayfinding across Hoxton.

By establishing shared principles for signage, interpretation, naming and visual identity, it ensures that individual projects work together to improve navigation while reinforcing Hoxton's unique character.

Over time, this will help create a neighbourhood that is easier to move around, more welcoming to visitors and more reflective of the people, places and stories that make Hoxton distinctive.

Illustrative example of the proposed wayfinding sign design. The final layout, destinations, colours and positioning may vary as the design is developed.

The full strategy

The full Hoxton-wide Identity and Wayfinding Strategy can be viewed below. It explains the overall vision, design principles and proposed interventions that will guide identity and wayfinding improvements across Hoxton.

The strategy document is embedded below for you to explore.